The Sweet Truth About Sugar
Sugar is always a “sweet topic” in nutrition so let’s talk about the basics. First and foremost, sugar is sugar - plain and simple. Whether it’s from fruit juice, honey or a snickers bar – it’s still sugar. In general, your body cannot tell the difference in where the sugar comes from. It also doesn’t matter if it's “all-natural”, organic or no sugar added – if there’s sugar in the food you’re eating your body processes it all the same way. (minus some differences with regards to insulting levels etc, but we can get into that another time).
Next, you have to recognize that sugar is everywhere and it has a devastating effect on the body; in fact, it’s an additive in 80% of our foods..80!%. So why on earth would so-called nutrition-oriented companies continue to sell products so high in sugar? The answers are simple; higher sales, longer shelf life and they’re more addicting. Companies understand all too well, the powerful psychological AND physiological response your body has when you consume sugar and they know it keeps you coming back for more. When you eat sugar your body increases the release of certain neurotransmitters that make you feel happy (just like some hard recreational drugs). Sugar also activates the rewards center of the brain, which makes you experience pleasure while eating it. Next thing you know, you associate sugar with feelings of happiness and pleasure and BAM! You CRAVE sugar!
Now let’s put things into perspective and examine some products that contain sugar that you may assume are “healthy”. When reading nutrition labels keep in mind 4 grams of sugar equals 1 teaspoon of table sugar. if you wouldn’t eat a TSP of table sugar then you should think hard about what you intend to consume...